YETI Odyssey

 Hospitals use glorified lunch boxes to carry living human organs.

Doctors dropping heart transplant in mexico ^

We thought this was as sad and impractical as it looks.

So, we designed a fool-proof organ transportation device by the most durable and only bear-proof cooler brand out there:  Yeti.

And called it Odyssey.

PRELIMINARY SKETCHES/FEATURES

PROTOTYPE

A portion of every regular Yeti cooler sale will go to donating an Odyssey to a hospital. Each of these regular coolers will be shipped to customers with a sticker inside, explaining their donation and how they can track the cooler they helped fund.

CUSTOMERS CAN TRACK THEIR COOLERS ON YETI'S WEBSITE

GEAR

Yeti sells a lot of hats, so we made one for the Odyssey. Every customer who is a certified blood donor and contributes to a cooler donation will be able to buy one with their donor cooler # on the side. 

DESIGNERS: MEGAN ADAMS & KATY WELLS
PHOTOGRAPHER: CHANDLER BONDURANT
COPYWRITER: ME