The Left-Handed OREO


Lefties have it hard. And OREO wasn’t making that any easier.
So, for International Left-Handers Day, we made an OREO that you
can twist from the left, in a package you can open from the opposite side.

Then, we put them on a website and sold out in a few hours.

Featured on: The Drum, AdAge, USA Today, Bustle, Delish, and hundreds of confused tweets

 

PACKAGING

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TEASER

 

WEBSITE

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POSTERS

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CCO: MENNO KLUIN
ECDS: FRANK CARTAGENA & SAM SHEPHERD
CD: PHILLIP CHO
DESIGNER: BRIAN GARTSIDE
ART DIRECTOR: SARAH ARRINGTON
COPYWRITER: ME